The millennials make up 25 percent of the U.S. population, and based on their ages, most of them already have spending power. For Boise businesses, it means one thing: it is time to pay more attention to how they shop.
What is the consumer culture of this young generation?
They still love in-store shopping
Millennials are the most tech-savvy people in the world today. They occupy social media and reign in the mobile market. It has, therefore, easier to assume most of them shop online.
Interestingly, they do not. In fact, only 16 percent of them buy items through their mobile phones. About 33 percent head to their PCs to shop. So where do most of them go? They still visit brick-and-mortar stores.
For them, bargain is everything
If there is one thing millennials want to follow from their parents, it is their preference for something cheap. They are price-driven people with 66 percent saying they do not mind switching to heavily discounted brands.
Their demand for bargains and sales also reflects on their choices of aesthetics. They are more likely to visit stores with red colors since this is commonly associated with promos.
They care about a store’s look
They may be cheapskates, but they do place a high value on where they shop. They tend to frequent stores that are tidy and organized. Inside, they want to have enough floor space to navigate. They also prefer stores that feel at home.
And since the first thing they see in a shop is the yard, retailers should seriously consider investing in commercial lawn care in Boise.
They read and trust online reviews
Although they are still shopping local, at least 97 percent of the millennials read online reviews before visiting the store. Moreover, 89 percent of those who read trust the recommendations and reviews.
The millennials currently dominate the shopping market. Unless you know their shopping behavior, your store will fail on relevance.